Onboarding project | Adani Digital Labs

Ideal Customer profile	ICP 1	ICP 2
ICP Name	Sundar	Pavan
Age	30-60	25-45
Shopping Goals	Get authentic products	Maximise shopping within given budget
Gender	Male	Male
Location	Mumbai, Ahmedabad, Lucknow, Jaipur,Trivendrum, Mangalore	Mumbai, Ahmedabad, Lucknow, Jaipur,Trivendrum, Mangalore
Companies	Own business, Senior management positions in conusluting industries, International sale roles, academic cnference attendees	Newly married couple in mid level corporates, Retired personnel from top positions in PSU companies
Marital Status	Both married and unmarried	Married
How do they spend their weekdays	Business meetings/ whatsapp	Office meetings and youtube/Netflix
How do they spend their weekends	1. Spend time with family at home 2. Social/community gathering 3. Going to the mall	1. Hanging out with friends/chilling 2. At home watching OTT/social media 3. Shopping with friends
Apps they spends most of their time on	1. YT, LinkedIn 2. Messaging apps- whatsapp	1. Social Media- youtube , facebook 2. Messaging whatsapp 3. Netflix
What do they spend most on	Shopping	Shopping
Most used features on the app	Search, browse, exclusives catologue	Offers and Discounts
Frequency of feature usage	4-5 times in a year	1-2 times a year
Willingness to pay	High	Moderate
Problem Statement	I want authetic products and does not want to wiat in log queues	I want luxury products at great price